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Happy Canada Day!

by Nancy Arsenault on July 1, 2015



Tourism Week in Canada

by Nancy Arsenault on June 2, 2015

Each year Canada celebrates the tourism industry, which we are proud to be part of as tourism:

In Canada, tourism activity generated nearly $88.5 billion in revenues and Canada’s tourism sector accounted for $34.4 billion in Gross Domestic Product in 2014. The sector employed more than 627,000 people in over 170,000 businesses. While Canada’s tourism arrivals are gaining momentum, this is still below the global average growth rate of 4.7%.


“Despite geopolitical and economic challenges, the number of international tourist arrivals has grown by 5% a year on average since 2010, a trend that has translated into more economic growth, more exports and more jobs.”

       UNWTO Secretary General, Taleb Rifai, UNWTO World, Tourism Barometer Aug 2014


One of the fastest growing industries in the world, the demand for travel continues to increase and the competition for visitors is fierce, particularly from emerging destinations, some of which are increasing at a rate 13% per year.[1]

Long-term projections to 2030 see emerging economies garnering 57% of international arrivals (up from 30% in 1980) and advanced economies (which includes Canada) securing 43% of the market. The January 2015 UNWTO report states that global international arrivals increased 4.7% in 2014, well above its long-term projection of 3.8%.[2]

[1] World Tourism Organization. (2013). UNWTO Tourism Highlights, 2013 Edition. (pg. 2.)

[2] Canadian Tourism Commission (2015). Fact Sheet. Retrieved from:



Big & Bold With Your Testimonials!

May 6, 2015

A big shout out to All Seasons B&B in Twillingate, Newfoundland who have put the visitor front and centre on their homepage for their B&B! TripAdvisor and ‘real people’ testimonials from their guest book.  As I was browsing their website I was fixated on the home page and reading about the company then clicking over to […]

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Igniting Experiential Tourism for Communities

April 23, 2015

I was very pleased to welcome 19 excited tourism peeps to Ignite Haliburton hosted at our Algonquin Park home, Northern Edge Algonquin in the ‘Explorer’s Edge’ region of Ontario April 13-19, 2015. Ignite Haliburton is a new type of project to address current needs to innovate and establish new tourism experiences from the grass roots for a community of […]

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Similarities and Challenges of AirBnB and Uber Taxi

April 7, 2015

From AirBnB to Uber taxi, the sharing economy is growing. A recent article by the Associated Press raises the debate once again. What is interesting is the common opportunities/risks they share. For travellers, it: Creates new, convenient and access to rooms and rides May be more affordable – but not always. I know a student who is renting […]

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Enjoy the Holiday Weekend!

April 2, 2015
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Newfoundland & Labrador’s New Experiences Toolkit

April 1, 2015

Another province is embracing experiential travel and has created a toolkit for operators with their own provincial flair!  Authored by the Department of Business, Tourism, Culture, and Rural Development’s Tourism Product Development Division  “Creating Experiences”. It is designed to help operators create meaningful experiential travel products that will entice visitors to explore our province and deliver […]

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If you don’t think AirBNB is here to stay – read this!

March 13, 2015

In reporting the 5 trends for 2015 to watch for, had reported that Airbnb has become the staple of peer-to-peer travelling around the world, without any close competitor in sight. ” To call their growth impressive would be an understatement. If five years ago only two thousand tourists chose to spend their New Years Eve in […]

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Take a look at this: The power of the visitor’s voice!

March 7, 2015

If you ever debated about the power of the consumer to communicate THEIR version of a destination AND offer travel advice to others, in two languages, then take a look at this.   Diane Davis from Gander NL recently posted about her friends Edwin and Hilda who have visited Newfoundland several times and loved it so much they […]

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The cost of a smile = ZERO

February 22, 2015

We invest millions in infrastructure, marketing, research – but when a customer finally walks through your door, what makes the difference? A great customer experience is the combination of the physical and emotional experience.  So while mother nature provided beautiful skis to fly today, the aircraft functioned to standard – neither pilot on my commuter […]

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