For decades the ROI – return on investment – what the priority focus and it remains an essential element of a sustainable business. It’s a simple formula: ROI = (Gain from investment – Cost of investment)/Cost of investment. How much of a return is needed to sustain and grow a business varies what what one does with the profit (aka surplus for government) varies.
Then came along the ROE – return on emotion – as we began to better understand the power of an emotional connection to a product, service, brand, company. But there’s more. Some folks have shared with me that they thought the ROE should be return on engagement (ROEn), which kept me reflecting and thinking as we look at our our business. Personally I always thought engagement was a ‘how’, a method to evoke an emotion.
Today Brian Solis published a blogpost on Marketing to Generation Z introducing the idea of a return on interaction (ROIn). In essence another ‘how to’ in contributing to the foundation return on investment!
Fascinating when you stop to think about it. I created this visual to capture the interaction – all leading to the end state – a strong, loyal customer base that feeds the overall sustainability of the company. Food for thought and I’d love to know what you think.
The Tourism Cafe Canada is excited to announce that Lesley Anderson is joining our team to provide the additional skills, knowledge, expertise and industry networks to propel our business forward and respond to growing demand.
Launched in 2010, the Tourism Cafe is enjoying its 6th year of operation. “As requests for our tourism training and destination development services continue to grow domestically and internationally we created this new position for Lesley to enable us to extend our reach into new markets, develop and deliver innovative and diversified training solutions” says Dr. Nancy Arsenault, company co-founder. “It was important to recruit the right individual to integrate seamlessly into our team. The fit couldn’t be better.”
Lesley Anderson is a destination marketing and development professional with a wide ranging, diverse career in the private and public sectors as an operator and educator. Her 20+ years in the tourism industry has encompassed government destination marketing, airlines, cruise, receptive tour operations, on-the-ground tour operations and the wine industry.
Her vast industry experience is backed by her educational credentials that include a Master of Arts in Tourism Management from Royal Roads University, Provincial Instructor Diploma from Vancouver Community College, and a Bachelor of Commerce (Honours) from Queen’s University.
Recent career highlights include: Executive Director for Tourism Nanaimo, Brand Experiences Manager with the Canadian Tourism Commission (now Destination Canada), and a Backroads guide in eight countries, where her multi-linguistics skills served her well. She’s also enjoyed position with the Banff Television Foundation, E&J Gallo Wines and Canadian Airlines.
Lesley is not new to the Tourism Cafe, she has been an industry colleague for many years helping to design and test critical frameworks that contribute to our training. She is also a member of our company’s FasTurtles cycling team that fundraises for charity events.
Her new coordinates are: [email protected] and mobile phone 250.668.5988.