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Lest We Forget

by Nancy Arsenault on November 11, 2015

Today we stop and remember all those who fought for our country and those those who are serving in our Canadian Armed forces at home and abroad. It is a time to give thanks for the wonderful country we live in, the safety of our nation, our homes, our family and friends. It is a time to honour and remember our fallen soliders and the vital role of National Defence in safeguarding the life we live and helping others in need. Lest we forget.


BC’s new funding model for visitor services

by Nancy Arsenault on September 23, 2015

The world of visitor servicing has changed dramatically in the past decade as organizations strive to understand the mix of traditional face-to-face Visitor Information Centres and rack card stations  – all of which come with high operating costs and often staffing challenges.  The flip side is going full digital, and while you can measure metrics and engagement – it’s not for everyone.  I have a girlfriend who is a Digital Geek and is going on a Digital Detox weekend to stay off technology; some parents are doing the same – unplugged vacations.

There is no easy answer, but Canadian provinces are addressing this, creative solutions are emerging and what we know today, will likely be very different in a decade as everyone tries to move with the times carefully, but responsively.  British Columbia has been doing research into this area and today posted their new approach:

“In keeping with this theme, Destination BC will begin a new, three-year base funding model for the community visitor services network that ensures stable and predictable distribution of funding following extensive consultation with their partners.  The strategy includes a new minimum base funding of $10,000 annually for the next three years for small and rural community visitor centres as well as an innovation fund available to assist communities with projects that help them adapt to the changing needs and expectations of visitors, including through the use of technology.”

I’m looking forward to seeing how it goes!  Good luck.


New Case Study: Jasper Motorcycle Tours

July 14, 2015

Take five and enjoy reading this new case study published by Travel Alberta on Jasper Motorcycle Tours. A Canadian Signature Experience, this company has exploded onto the Jasper scene enchanting guests with a unique, highly personalized and engaging side car tour on a Harley Davidson. Dressed in chaps, full biker gear and feeling the breeze as you […]

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Happy Canada Day!

July 1, 2015
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Tourism Week in Canada

June 2, 2015

Each year Canada celebrates the tourism industry, which we are proud to be part of as tourism: In Canada, tourism activity generated nearly $88.5 billion in revenues and Canada’s tourism sector accounted for $34.4 billion in Gross Domestic Product in 2014. The sector employed more than 627,000 people in over 170,000 businesses. While Canada’s tourism arrivals are […]

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Big & Bold With Your Testimonials!

May 6, 2015

A big shout out to All Seasons B&B in Twillingate, Newfoundland who have put the visitor front and centre on their homepage for their B&B! TripAdvisor and ‘real people’ testimonials from their guest book.  As I was browsing their website I was fixated on the home page and reading about the company then clicking over to […]

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Igniting Experiential Tourism for Communities

April 23, 2015

I was very pleased to welcome 19 excited tourism peeps to Ignite Haliburton hosted at our Algonquin Park home, Northern Edge Algonquin in the ‘Explorer’s Edge’ region of Ontario April 13-19, 2015. Ignite Haliburton is a new type of project to address current needs to innovate and establish new tourism experiences from the grass roots for a community of […]

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Similarities and Challenges of AirBnB and Uber Taxi

April 7, 2015

From AirBnB to Uber taxi, the sharing economy is growing. A recent article by the Associated Press raises the debate once again. What is interesting is the common opportunities/risks they share. For travellers, it: Creates new, convenient and access to rooms and rides May be more affordable – but not always. I know a student who is renting […]

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Enjoy the Holiday Weekend!

April 2, 2015
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Newfoundland & Labrador’s New Experiences Toolkit

April 1, 2015

Another province is embracing experiential travel and has created a toolkit for operators with their own provincial flair!  Authored by the Department of Business, Tourism, Culture, and Rural Development’s Tourism Product Development Division  “Creating Experiences”. It is designed to help operators create meaningful experiential travel products that will entice visitors to explore our province and deliver […]

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