Today we stop and remember all those who fought for our country and those those who are serving in our Canadian Armed forces at home and abroad. It is a time to give thanks for the wonderful country we live in, the safety of our nation, our homes, our family and friends. It is a time to honour and remember our fallen soliders and the vital role of National Defence in safeguarding the life we live and helping others in need. Lest we forget.
The world of visitor servicing has changed dramatically in the past decade as organizations strive to understand the mix of traditional face-to-face Visitor Information Centres and rack card stations – all of which come with high operating costs and often staffing challenges. The flip side is going full digital, and while you can measure metrics and engagement – it’s not for everyone. I have a girlfriend who is a Digital Geek and is going on a Digital Detox weekend to stay off technology; some parents are doing the same – unplugged vacations.
There is no easy answer, but Canadian provinces are addressing this, creative solutions are emerging and what we know today, will likely be very different in a decade as everyone tries to move with the times carefully, but responsively. British Columbia has been doing research into this area and today posted their new approach:
“In keeping with this theme, Destination BC will begin a new, three-year base funding model for the community visitor services network that ensures stable and predictable distribution of funding following extensive consultation with their partners. The strategy includes a new minimum base funding of $10,000 annually for the next three years for small and rural community visitor centres as well as an innovation fund available to assist communities with projects that help them adapt to the changing needs and expectations of visitors, including through the use of technology.”
I’m looking forward to seeing how it goes! Good luck.