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NOTO’s Bear Pit Session

by Nancy Arsenault on November 19, 2014

Surrounded by 300 tourism businesses (lots of outfitters), and industry supporters, the Nature Outdoor Tourism Organization opened the floor at their industry conference to ask ‘what’s holding you back’.  Here were the highlights of issues raised

  • We need more like minded people working together because sometimes we are our own worst enemy!
  • Government interventions – multiple departments making policy changes but not connecting with each other to determine the overall impact to the operator on the ground and the economic impact of the decisions.
  • Spending more time putting out fires in the business than managing growth
  • Ensuring industry associations support their members at the table, and at a level of detail/expertise that truly gets the operators perspective heard.
  • University and colleagues producing tourism graduates but they aren’t applying for jobs in the north
  • Parks Canada is working to establish a consultation process to work with operators who want to bring people to the parks
  • Workforce development to attract the young into our industry.

Lots to think about as we all work together and contribute to growing tourism.


After speaking 10,000 consumers in key markets, 115 Visitor Centre representatives, 350 industry stakeholders at regional meetings, 600 stakeholders via an online survey and consultation with key industry partners, like the Canadian Tourism Commission – BC’s brand personality will be positioned as “WILD AT HEART” and the tagline  “Super, Natural British Columbia” will stay.  After 30 years, our highly regarded brand still resonates with people around the world, and the research has confirmed that nature is our provincial magnet. BC is strong, free-spirited, adventurous, open and generous.

DBC’s first video “The Wild Within”, brings with it a commitment to connect emotionally with travellers and showcase the emotionally motivating travel experiences that define our province. It speaks to Authentic Experiencers, one of the three consumer profiles that, along with Cultural Explorers and Free Spirits will be the focus going forward as DBC has committed to ensuring that tourism businesses and DMOs throughout the province have access to the CTC’s award winning Explorer Quotient research.

Finally, for industry – DBC released a new Brand Book providing all the details on refining the brand and the brand elements.  Congratulations!


British Columbia joins the Explorer Quotient (EQ) Family in Canada

November 14, 2014

Tourism destinations and operators around the province of British Columbia can rejoice and join their colleagues in the Yukon, Alberta, Manitoba, and New Brunswick in aligning with the Canadian Tourism Commission’s powerful Explorer Quotient research to drive tourism into the future. Destination BC announced, as part of their roll out of the new brand strategy, that they will […]

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You gotta love the initiative!

October 17, 2014

I got a chuckle today on my groupon account when the new retail product to take a selfie is now available to purchase. Being inept at taking a good picture – perhaps this would help, maybe it’s just another item in my over crowded backpack and ‘formalizes’ something that is an impromptu act. What I […]

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David Goldstein Appointed as CEO of the CTC

October 16, 2014

Congratulations to David Goldstein as the new CEO for the Canadian Tourism Commission. The press release out today takes the suspense out of the industry wondering who will replace Michelle McKenzie who retired from her position in December 2013.  With the new Gateway to Growth 2014 document also just released, the report speaks to the value […]

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Happy Thanksgiving

October 10, 2014

It’s that time of year when we stop to be thankful for all the things in our life, our business, and our community that enriches us and brings happiness, and pleasure into our lives.   Thanks to all of you out there who follow our blog, the many who send me personal notes/questions to my email […]

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Alberta’s Experiential Travel Training with an Incentive

September 8, 2014

As part of their continued, strategic growth that began with the brand, then engaging travellers with identifying their ‘Goose Bump Moments’, and ensuring industry had access to the leading edge Explorer Quotient research from the Canadian Tourism Commission, Travel Alberta is now working in partnership to stimulate product development. In an announcement today, the VP for […]

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Must People Be So Cynical?

August 22, 2014

The ALS Ice Bucket Challenge!  It’s the hottest topic in the media these days and the best fundraising sensation since Terry Fox  run across Canada to raise funds for cancer (now at $650M). I watch with amazement as people from all walks of life engage with this campaign – either by taking the challenge, donating, […]

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Creating Investment in the Canadian Hotel Industry – A new report

August 19, 2014

Did you know the Gateway to Growth: Creating Investment Opportunity in the Canadian Hotel Industry (2014) from TIAC has been released? It profiles an interesting tale about how the drop in international visitation from 33% of all Canadian travel in 2000, to 19% in 2013 has had negative impacts on the hotel industry. Given Canada’s performance, the […]

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Passion and Calling

August 15, 2014
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