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Did you know the Gateway to Growth: Creating Investment Opportunity in the Canadian Hotel Industry (2014) from TIAC has been released?

It profiles an interestiGateway to Growth: Creating Investment Opportunity in the Canadian Hotel Industry 2014ng tale about how the drop in international visitation from 33% of all Canadian travel in 2000, to 19% in 2013 has had negative impacts on the hotel industry.

Given Canada’s performance, the report states that investment activity is relatively less compelling in Canada than elsewhere in the world. Several graphs and stats provide the hoteliers out there something to read and think about!

Driving international visitation is everyone’s responsibility – but needs government investment in marketing, which sadly has been decreasing federally. This hurts the economy for tourism is revenue positive to government as an investment and brings economic benefits, employment, visitor dollars, and pride in our country.

An interesting tidbit. Since 2010 over 4300 rooms have been converted for alternate use, the majority in urban areas.  A great report and worth a read.  Plus – it’s FREE!


Passion and Calling

by Nancy Arsenault on August 15, 2014

Your Passion - Your Calling


Mistakes Made Over and Over.

August 11, 2014

“Marketers make two mistakes over and over. They create average, commodity products and expect that people will pay extra for them. Or, in the other direction, they lose their nerve and don’t charge a fair price for the extraordinary work they’re doing, afraid that people will find a substitute.” I agree with Seth Godin. In […]

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Why not smile for the camera?

August 8, 2014

If you go to a networking function – TO MEET PEOPLE AND PERHAPS SOLICIT BUSINESS – you dress for the event, put on your best smile, and find the conversations that will be mutually beneficial (you hope).  Simple. Why is it then, when people join B2B websites like Linkedin for the very same purpose (albeit […]

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Nova Scotia Welcomes Cycle Tourists

August 5, 2014

A year ago I embarked on a cycle tour research project, only to be involved in a significant cycling accident myself that put me on hold for quite a while, and the research on hold for a year. BUT I’m back and so is my renewed passion in looking at the cycling experience as a […]

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Underground or Alternative Accommodations in a Changing World

July 24, 2014

Once again travellers are speaking with their actions and the market is responding. But wait, it isn’t traditional business that is the benefactor, it’s average home owners renting out rooms for a fee.  The number of ‘alternative, unlicensed accommodations’ emerging and providing a service are raising havoc with a tourism industry that is used to control, […]

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Think Before You Click!

June 30, 2014

As Canada’s new anti-spam legislation comes into effect on 1 July 2014, if you are like me, you are getting inundated with requests to confirm if you wish to remain on a mailing list for the purpose of a company pushing sales opportunities into your mailbox. You have 3 options as a consumer: (1) Delete – […]

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What a Cool Way to Repurpose Heritage and Visitor Info together!

June 27, 2014

I love this idea posted by Gareth McPherson of the Observer!  Phone booths, like full-blown  high cost visitor servicing centres, will not exist in the same way we knew them in the 80s. Times have changed – but we still need info.  This clever idea of repurposing old iconic phone booths into mini visitor servicing […]

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Celebrating Tourism

June 24, 2014

As we enjoy reflecting on our celebrations for Tourism Week in Canada, the world tourism day is announced. These are important events to continually help educate people about the value of tourism and tourism businesses. I often say “Everyone knows how to travel, but few understand the tourism industry.” Tourism Week in Canada and World Tourism […]

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Time for a new business model – do you have the courage to change?

June 5, 2014

I  love reading lots of topics and industries to see what lessons we can learn from other industries and apply in tourism.  Today my inspiration came from the health sector, triggered by  this article in the Globe and Mail titled “I know I’m going to have a good death: Why palliative care matters.”  It strikes […]

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