As tourism operators, we often are not equipped with the tools that help us to understand how sustainable our businesses are, pr how to measure sustainability and where to look for shining examples of sustainability.

I have a really great suggestions for you, if you would like to be a leader and position your company as a leader in sustainability.  Dave Butler, Director of Sustainability at Canadian Mountain Holidays has just released their most recent report on corporate sustainability, in their 2009-2010 overview and report entitled Moving Towards Sustainability.  Using Global Reporting Indicators (GRI’s), they summarize their vision and how they are measuring their progress using GRI’s.  Companies such as Apple, Coca Cola and Unilever are using these standards.  However, very few tourism companies appear to be using them.

I would like to invite you to go to their website Stewardship at Canadian Mountain Holidays and take a deep breath before plunging into exploring a very simple and succinct summary of CMH’s bold vision - to be the leading sustainable tourism company in North America. Their commitment to tourism transparency is evident.  You will find their vision, their recent sustainability reports (available for download), and a summary of their Second Nature program. Download either their Overview or the complete report for 2009 – 2010.

Hats off to you Dave and the entire team at CMH!  Canada leads the way through such innovations in engaging sustainability as a core component of tourism.


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Where does your spark come from?

by Todd Lucier on January 12, 2010

Every day presents a new opportunity to rise and make a difference for your community.  But sometimes we need a little spark to start the fire.

Where does your spark come from?

Step Outside

Today, mine came when I strapped on my skis and headed out into winter under a bright blue sky.  It was a breathtaking 30 minutes where I let go of all the worries, deadlines, projects, and people in my life and took time for myself.  Regardless of the excitement I feel when I browse the Web, read blog posts, attend conferences or make presentations I connect more authentically to the people and projects in my life when take time to unplug and reconnect by listening to that quiet voice inside.  When I put myself first, I have more patience and the ability to let go of my ego and take the time to pay attention and truly listen to others.  For me, that comes when I step outside and explore the world around me.

It can be a challenge to break old habits and and take the time for yourself.  It may be perceived by others as putting your needs in front of others out of self-interest.  But in fact, if you can break through the inertia of procrastination and commit to giving yourself the time others may notice that you are much more present, peaceful and in touch with your humanity.

Engage with others

Another thing that inspires me is conversation.  Real conversation.  I often read twitter posts and stories by others, and write my own, but my absolute favourite thing is one-on-one conversations by telephone, (skype) or in person about things you and I are interested in.   Comments on blog posts are nice, but meeting people who are passionate about what they do and bouncing ideas off one another is left me truly inspired.  Indeed conversational relationships with people sharing ideas (without a focus on outcome) has led to the most inspiring long term relationships and the most inspiring projects I’ve ever been involved in.

It’s your turn

  • What are you going to do today for yourself?  Stop procrastinating and take time to tend to yourself every day, not just on holidays or vacations.  Do something you love.  What are you passionate about?
  • Make an unexpected phone call.  Ask someone you follow on Twitter to have a chat or invite a Facebook or LinkedIn friend for a conversation.

Keep the fire burning.

Special thanks to my twitterati for contributing their ideas for today’s blog post in one word.  Heck, why don’t you invite one of them for a conversation?

originally posted at http://www.tourismkeys.ca/blog

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The ‘Ing’ Thing!

January 5, 2010

The new year is here and Celes and I are gearing up for a brand new customized experiential travel training program in Alberta. As we prepare to Unravel the Mysteries and Stories in Cypress Hills (on the Alberta/Saskatchewan border)  I have enjoyed ‘returning to the books’ and the scouring the latest materials by many of [...]

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Excellence is …

January 2, 2010

Happy New Year everyone and welcome to the Tourism Cafe 2010, the year of Olympic Gold!
I wanted to start the year with sharing a quote that a very dear friend and colleague posted on my computer one day for inspiration.
“Excellence is the result of caring more than others think is wise, risking more than others [...]

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Thought Provoking Quotes to Reflect on at Year End

December 23, 2009

Many of us love quotes!  They magically appear from many places, they provoke thought and they can be a lot of fun! As I look at the ones I gathered during in 2009, and as I look forward to 2010, here are a few I thought I would share.

“Imagination is more important than knowledge.”
- Albert [...]

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Sound – the forgotten sense and how we can improve the guest experience

December 16, 2009

How do you use sound to create the desired experience for your guests?
A few ideas:

Ensure soundscape is congruent with the atmosphere you are trying to create.
Use sound to add value to your experience.
Mitigate against undesirable sounds, insulate walls and close doors when sounds may be a distraction.
When guest support services have to be noisy, plan [...]

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It Costs Nothing – Not True if You Value Time

December 16, 2009

I follow a number of social media blogs, have my twitter favorites, get traditional email newsletters from associations I belong to, and always look for credible sources of research to back up the dearth of ‘info’ on the web. And while there is a tonne of helpful info, and savvy readers can sort out the [...]

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Dangers of Brand Association

December 11, 2009

Brand association has a long track record of being valued by corporations. By getting star athletes to wear their shoes Nike inspires countless billions of dollars in revenue. Some become so enamored with the brand that they become walking billboards for the company (note ankle tattoo at right).
Brand Association is why countries compete [...]

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The business relevance of Sustainability for Tourism Operators

December 8, 2009

The Business Case for Sustainability – What’s in it for you?

I had the opportunity to meet Bob Willard, author of several books including most recently The Sustainability Champions Guidebook (How to Transform Your Company), The Next Sustainability Wave, and The Sustainability Advantage.
Bob’s presentation was straight-forward.  If you can get an opportunity to see [...]

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Corporate Story Telling at It’s Finest

December 8, 2009

If you are in the tourism industry you know the importance of storytelling to a great guest experience.  Increasing the visitor experience means perfecting this aspect your ‘business to consumer’ (B2C) relations.
What about your B2B ‘business to business’ corporate storytelling capability — the one that builds fans, interest, followers and partners wanting to collaborate or [...]

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