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Think Before You Click!

by Nancy Arsenault on June 30, 2014

As Canada’s new anti-spam legislation comes into effect on 1 July 2014, if you are like me, you are getting inundated with requests to confirm if you wish to remain on a mailing list for the purpose of a company pushing sales opportunities into your mailbox.

You have 3 options as a consumer:

(1) Delete – and minimize the amount of email you are receiving, as you are probably on a bunch of lists with companies you are really interested in anymore, but haven’t bothered to remove yourself. What a great time not to respond and trust they magically disappear!

(2) You could say yes purposefully  and ensure you continue to receive awesome information from companies you love. I get a daily ‘advanced sale’ item from 4Imprint every day and love opening the email as it has saved me time and money on purchasing corporate swag. Or …

(3) You could say yes without thinking and maybe end up with a virus on your computer!  What a great time for computer bad guys to take advantage of the wave,  invite you to click into their world where they do nasty things to your computer and you aren’t even aware, till later!  I received 3 invites today alone from companies that I didn’t recognize the URL, I checked their website to be sure I hadn’t forgotten them (it happens) and couldn’t fathom in a million years why I would connect with such a company. DELETE!

We don’t send push emails to sell you things from our company, so it appears we don’t have to worry about this new legislation. But then I thought, wHappy Canada Dathat a great time to refresh our email list so people who no longer need to hear from us (no harm in that) can be removed (good for them, good for us), and those who want to still get our blog post, or the occasional email about new info that may help their business can continue to do so!  I think we’ll opt for the later – after the rush.

Till then – think before you click!   Happy Canada Day!

P.S. Thanks www.freegreatimages.com for the beaver!

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I love this idea posted by Gareth McPherson of the Observer!  Phone booths, like full-blown  high cost visitor servicing centres, will not exist in the same way we knew the01284874 - 250x333m in the 80s. Times have changed – but we still need info.  This clever idea of repurposing old iconic phone booths into mini visitor servicing stations I think is brilliant!  It has brand recognition – a place to connect. It’s repurposed heritage – smart; and for where we need digital solutions to visitor servicing – I’m thinking along the new TransLabrador Highway as a top of mind place – what a cool entity to have wifi, basic info – maybe even an ET phone home connection to the visitor servicing staff in Deer Lake, NL! Creativity – combined with awareness of what travellers need, communities need, can lead to cool ideas.

 

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