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If you don’t think AirBNB is here to stay – read this!

by Nancy Arsenault on March 13, 2015

In reporting the 5 trends for 2015 to watch for, had reported that Airbnb has become the staple of peer-to-peer travelling around the world, without any close competitor in sight.

” To call their growth impressive would be an understatement. If five years ago only two thousand tourists chose to spend their New Years Eve in Airbnb accommodations, 2014 counted over 550 thousand travelers in no less than 190 countries on the globe. The company now plans to offer shares to their employees, which would lead to an even further increase in value, one estimated to reach 13 billion U.S. dollars in the near future. It is to be expected that the race for tourists will remain a close one as agencies and hotels will diversify their packages as a response but the change in traveling priorities can’t be ignored.”

Interested in the other 4 trends – read on!


Take a look at this: The power of the visitor’s voice!

by Nancy Arsenault on March 7, 2015

If you ever debated about the power of the consumer to communicate THEIR version of a destination AND offer travel advice to others, in two languages, then take a look at this.


Diane Davis from Gander NL recently posted about her friends Edwin and Hilda who have visited Newfoundland several times and loved it so much they have taken to promoting it as a passion. Offering visitor information in English and Dutch, they respond to inquiries, particularly from Europe, and provide trip planning advice to help people plan their visit.

Check out their website

This takes blogging to a whole new level and is driven by a travellers’ desire to share the destination through their own eyes. Not the PMO, not the DMO, the RTA or the business. Talk about a positive impression to inspire such action.

Businesses wake up!  You must engage online – strategically and thoughtfully.

It is so curious to me that some businesses still don’t have a website (yes it is true). Others remain afraid of TripAdvisor (#1 trusted source and only requires your time), and the killer reasons:  (1) I don’t have time to invest in ‘all the online options (2) I don’t understand where to invest  (3) I can’t afford it.  You could have the best business in the world, but if visitors don’t know about you, can’t find you online you will be less and less relevant in the consideration set of travellers each year.  Sure your local and loyals will continue to provide business – but what happens when they stop and you haven’t kept up with the world!

Many travellers don’t know what Destination marketing/management organizations are, so when they are google searching and a site like Edwin and Hilda’s one comes up – looks professional, has more information than many tourism businesses offer – who would you believe? Trust?  If I was the DMO – I’d  thank them for their passion and ask them to put a link to the official sites!!!


The cost of a smile = ZERO

February 22, 2015

We invest millions in infrastructure, marketing, research – but when a customer finally walks through your door, what makes the difference? A great customer experience is the combination of the physical and emotional experience.  So while mother nature provided beautiful skis to fly today, the aircraft functioned to standard – neither pilot on my commuter […]

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Sweat the Small Stuff!

February 6, 2015

Yes, it wasn’t a typo. If you want to raise the bar on visitor value, command a premium price, and leave visitors with memories for a lifetime, attention to detail is paramount – in the planning, selection of partners, sales process, delivery and follow-up.  It’s what differentiates mediocre (Salieri) from celebrated (Mozart)! High end businesses/operators […]

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Travel Review Sites – Love’em or Hate’em, They Are Important

January 30, 2015

Ever use one of the biggy review sites as a traveller?  You’re not alone. In fact their reach is beyond anything you could ever dream of as a business.  Yet, I still hear from operators they don’t want to be on TripAdvisor, or if they have a listing, they don’t want to engage in the […]

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Class Action Law Suit on Destination Marketing Fees

January 30, 2015

In case you missed this item in December,  a very interesting class action law suit for charging a destination marketing fee is underway. “The class action seeks compensation on behalf of all Canadian consumers who have been charged a destination marketing fee. The hotel brands named in this class action include Best Western, Hilton, Radisson, Delta, […]

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How do you embrace change?

January 27, 2015

When the wind of change blows some build walls others build windmills.    

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Nimmo Bay Resort & the Fogo Island Inn: Authentic, Sustainable, Excellent Visitor Experience

January 17, 2015

Did you know that the National Geographic Society launched a recognition program for  ‘Unique Lodges of the World’? Selecting 24 businesses from six continents, the Nimmo Bay Resort (BC) and Fogo Island Inn (NL) were the only two in Canada recognized in this inaugural collection of amazing boutique properties who demonstrate a world class commitment […]

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Baby Boomers: A Tourism HR Solution Companies Must Consider

January 12, 2015

Destination plan, after destination plan, all have one common denominator – HR challenges. Right across Canada the tendency to focus on youth employment is noble, but not meeting our demands.  At the other end of the spectrum there is this mass bubble of people, that will continue to become available, called Baby Boomers! A recent Baby […]

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Canada’s Tourism Industry Falling Behind

January 5, 2015

Each year we hear how Canada’s tourism industry continues to slide from our glory years in 2000 when we were 8th in the world. Today we sit in 17th position and declining, a 15% decline in international tourism according to the UNWTO Tourism Barometer. Hot off the press is a Deloitte study titled  “Tourism in Canada: […]

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