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You gotta love the initiative!

by Nancy Arsenault on October 17, 2014

Screen Shot 2014-10-17 at 10.41.09 AMI got a chuckle today on my groupon account when the new retail product to take a selfie is now available to purchase. Being inept at taking a good picture – perhaps this would help, maybe it’s just another item in my over crowded backpack and ‘formalizes’ something that is an impromptu act.

What I admire about this, is the ability to move on an opportunity in the market place and taking action. Sometimes there is a small window of opportunity to capitalize on an idea. Retailers seem to have a handle on this.

Compare that to tourism businesses working with trails, museums, restaurants, hotels, activities, experiences, it raises the question: “What are we able to do quickly to respond to the marketplace, changes with travellers to take advantage of a short term opportunity?


David Goldstein Appointed as CEO of the CTC

by Nancy Arsenault on October 16, 2014

Congratulations to David Goldstein as the new CEO for the Canadian Tourism Commission. The press release out today takes the suspense out of the industry wondering who will replace Michelle McKenzie who retired from her position in December 2013.  With the new Gateway to Growth 2014 document also just released, the report speaks to the value of a 5% plan that would see Canada secure its US business to 2002 levels which would be a huge benefit to our country’s tourism industry.

A new leader, a new chapter! Lets rally together, help grow the CTC and welcome the world.


Happy Thanksgiving

October 10, 2014

It’s that time of year when we stop to be thankful for all the things in our life, our business, and our community that enriches us and brings happiness, and pleasure into our lives.   Thanks to all of you out there who follow our blog, the many who send me personal notes/questions to my email […]

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Alberta’s Experiential Travel Training with an Incentive

September 8, 2014

As part of their continued, strategic growth that began with the brand, then engaging travellers with identifying their ‘Goose Bump Moments’, and ensuring industry had access to the leading edge Explorer Quotient research from the Canadian Tourism Commission, Travel Alberta is now working in partnership to stimulate product development. In an announcement today, the VP for […]

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Must People Be So Cynical?

August 22, 2014

The ALS Ice Bucket Challenge!  It’s the hottest topic in the media these days and the best fundraising sensation since Terry Fox  run across Canada to raise funds for cancer (now at $650M). I watch with amazement as people from all walks of life engage with this campaign – either by taking the challenge, donating, […]

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Creating Investment in the Canadian Hotel Industry – A new report

August 19, 2014

Did you know the Gateway to Growth: Creating Investment Opportunity in the Canadian Hotel Industry (2014) from TIAC has been released? It profiles an interesting tale about how the drop in international visitation from 33% of all Canadian travel in 2000, to 19% in 2013 has had negative impacts on the hotel industry. Given Canada’s performance, the […]

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Passion and Calling

August 15, 2014
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Mistakes Made Over and Over.

August 11, 2014

“Marketers make two mistakes over and over. They create average, commodity products and expect that people will pay extra for them. Or, in the other direction, they lose their nerve and don’t charge a fair price for the extraordinary work they’re doing, afraid that people will find a substitute.” I agree with Seth Godin. In […]

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Why not smile for the camera?

August 8, 2014

If you go to a networking function – TO MEET PEOPLE AND PERHAPS SOLICIT BUSINESS – you dress for the event, put on your best smile, and find the conversations that will be mutually beneficial (you hope).  Simple. Why is it then, when people join B2B websites like Linkedin for the very same purpose (albeit […]

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Nova Scotia Welcomes Cycle Tourists

August 5, 2014

A year ago I embarked on a cycle tour research project, only to be involved in a significant cycling accident myself that put me on hold for quite a while, and the research on hold for a year. BUT I’m back and so is my renewed passion in looking at the cycling experience as a […]

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