Todd, Nancy and Celes describe the intended audience for Tourism Café – those engaged in tourism and interested in delivering quality tourism experiences. In the café we’ll be discussing the entire tourism experience from pre-arrival to post-trip, including marketing, packaging, experience development and customer relationship management.
In this episode the team talks about:
- how instant multimedia distribution on the web, including live-broadcasting from cell phones will change how travellers share their experiences.
- understand your ideal client – they are not you!
- why quality matters – be good, or start looking for a job.
- your reputation is in the customers hands
- two perspectives on content development: a local perspective from local content creators and the traveller perspective.
- how festivals and events can share stories with the world
- Nancy applies a business card strategy for fostering word of mouse – and prepares to measure the strategies impact on business at Hatley Park National Historic Site
- how to build capacity for content creation in your community.
A few links to connect content creators to tourism in your region:
- OMG Pittsburgh
- Podcamp Toronto: February 23-24, 2009 http://podcamptoronto.pbwiki.com/
- Podcamp Halifax: January 25, 2009 http://podcamphalifax.ca
