Comments on: Are we capturing information about guest experiences in our surveys? http://www.tourismcafe.ca/2008/11/guest_experiences_in_survey/ conversations on experiential travel Tue, 07 Sep 2010 18:24:10 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: nancy http://www.tourismcafe.ca/2008/11/guest_experiences_in_survey/comment-page-1/#comment-19 nancy Tue, 16 Dec 2008 13:19:00 +0000 http://www.tourismcafe.ca/?p=52#comment-19 I agree Ron. Just as experiences add a new layer to options for companies to develop, travelers to purchase we still need the standard demographic data to understand the basics. The psychographic information however must come in tandem if we really want to move from understanding our customer as an 'ecotourist' or a 'cultural tourist' to discovering what will enrich their travel experience -- and which of those can be done at your hotel, ranch, store, attraction, motor coach multi-destination tour. It is about a new way of looking at the customer, a new way of understanding them, and indeed a new way of business. The shift is not obvsious nor easy for people I agree but it is worth it. We have come a long way in Canada in the past decade, however the road ahead is paved with a tonne of opportunity. Nancy I agree Ron. Just as experiences add a new layer to options for companies to develop, travelers to purchase we still need the standard demographic data to understand the basics. The psychographic information however must come in tandem if we really want to move from understanding our customer as an ‘ecotourist’ or a ‘cultural tourist’ to discovering what will enrich their travel experience — and which of those can be done at your hotel, ranch, store, attraction, motor coach multi-destination tour. It is about a new way of looking at the customer, a new way of understanding them, and indeed a new way of business. The shift is not obvsious nor easy for people I agree but it is worth it. We have come a long way in Canada in the past decade, however the road ahead is paved with a tonne of opportunity.

Nancy

]]> By: ron taylor http://www.tourismcafe.ca/2008/11/guest_experiences_in_survey/comment-page-1/#comment-16 ron taylor Fri, 05 Dec 2008 15:35:07 +0000 http://www.tourismcafe.ca/?p=52#comment-16 Right On!! your comments echo my feelings that the information being requested in many surveys fail to ask the right questions. Unfortunately too many questionnaires are set by a pre-determined agenda, in particular with government funded surveys. Your message about experiential tourism is relevent, however you cannot eliminate the bricks and mortar, as very often a resort, inn, etc is by itself an experience if the name reflects that experience. Cheers, Ron Taylor Publisher Ontario Travel North of Toronto www.400eleven.com Right On!! your comments echo my feelings that the information being requested in many surveys fail to ask the right questions.

Unfortunately too many questionnaires are set by a pre-determined agenda, in particular with government funded surveys.

Your message about experiential tourism is relevent, however you cannot eliminate the bricks and mortar, as very often a resort, inn, etc is by itself an experience if the name reflects that experience.

Cheers,

Ron Taylor
Publisher
Ontario Travel North of Toronto
http://www.400eleven.com

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