Recently, I had the opportunity to interview Stan Cook the new chair of TIAC (The Tourism Industry Association of Canada). We were in Whitehorse, Yukon where he was handing over his previous responsibilities as chair of the Brand Experiences Working Group with the CTC to the new chair Andrew Lind, with Jonview.
Our meetings were intense, with a full agenda. After completing our meetings, we took time to experience the start of the Yukon Quest and go dog-sledding with Rod Taylor of Uncommon Journeys (now, here is a man with a vision for sustainable tourism). We had just finished dog-sledding and were putting the dogs away. I asked Stan to share some of his views about the emerging opportunities for experiential and sustainable tourism in Canada.
I think that you will agree with me and find this video interview quite fascinating. Short and to the point as Stan always is, you’ll see his optimism and smile as the new chair of TIAC. This wonderful man from the east coast of Newfoundland brings his humour, his Canadian identity and his passion for tourism to the main stage of tourism in Canada. How timely, given the changes in the global economy and a global recognition of Canada’s emerging prominence in tourism, both as a brand and as a place for tourism business development.
The experience of Canada – through Stan Cook’s Lens from Celes Davar on Vimeo.
