If you were at all wondering if the ‘Long Tail’ was at work on the Internet again, think no more – it is!
Trip Advisor has just shaken up the market again – read and think “How will I respond?” The phrase that we should all be paying attention to is:
“The smaller players in the sector HAVE to differentiate now in a major way.” So all you little guys out there, and all our GMIST friends, think back to the key messages – know your ideal guest and have your ’solution’ to their need ready to differentiate you in an ever increasing and complex world.
Nancy Arsenaut and your Royal Roads University Tourism tip for the day!
