If you are in the tourism industry you know the importance of storytelling to a great guest experience. Increasing the visitor experience means perfecting this aspect your ‘business to consumer’ (B2C) relations.
What about your B2B ‘business to business’ corporate storytelling capability — the one that builds fans, interest, followers and partners wanting to collaborate or align with you on a different level? If you are looking to learn from the best, then Steve Jobs, the CEO of Apple should be your idol. In the new book by Carmine Gallo title “The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience” his three-part framework on how to ‘wow audiences’ is shared: (1) Create the Story (2) Deliver the Experience (3) Refine and Rehearse. This book is so ‘hot-off-the-press’ it’s copyright is 2010! If you give a lot of presentations to business, to your guests, at conferences, or within your community, this is a definite must.
If you just want a taster however — “The 10 Ways to Sell you Ideas the Steve Jobs Way” was just posted as a free download by GoToMeeting. Talk about a clever way to build a data base for your own business by aligning with the best!
Thanks Celes for bringing this to my attention and living our mantra “Collaborate to Compete” which also happens to be a great book by Logan and Stokes if anyone is interested. Together “We” is always stronger, and more rewarding than “Me”.
