Sound – the forgotten sense and how we can improve the guest experience

by Todd Lucier on December 16, 2009

How do you use sound to create the desired experience for your guests?

A few ideas:

  • Ensure soundscape is congruent with the atmosphere you are trying to create.
  • Use sound to add value to your experience.
  • Mitigate against undesirable sounds, insulate walls and close doors when sounds may be a distraction.
  • When guest support services have to be noisy, plan these activities for times when they will not interfere with the guest experience.
  • Talk to your clients about their appreciation for the sounds you provide.
  • Attract birds

I found the video below created a very strong physical response and not in a good way.  If I’m reacting just listening to this, imagine how your guests would feel if the soundscape detracts from the visitor experience you are trying to create.

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