As tourism operators, we often are not equipped with the tools that help us to understand how sustainable our businesses are, pr how to measure sustainability and where to look for shining examples of sustainability.
I have a really great suggestions for you, if you would like to be a leader and position your company as a leader in sustainability. Dave Butler, Director of Sustainability at Canadian Mountain Holidays has just released their most recent report on corporate sustainability, in their 2009-2010 overview and report entitled Moving Towards Sustainability. Using Global Reporting Indicators (GRI’s), they summarize their vision and how they are measuring their progress using GRI’s. Companies such as Apple, Coca Cola and Unilever are using these standards. However, very few tourism companies appear to be using them.
I would like to invite you to go to their website Stewardship at Canadian Mountain Holidays and take a deep breath before plunging into exploring a very simple and succinct summary of CMH’s bold vision - to be the leading sustainable tourism company in North America. Their commitment to tourism transparency is evident. You will find their vision, their recent sustainability reports (available for download), and a summary of their Second Nature program. Download either their Overview or the complete report for 2009 – 2010.
Hats off to you Dave and the entire team at CMH! Canada leads the way through such innovations in engaging sustainability as a core component of tourism.
