10 Essentials of a Good Business Case

by Nancy Arsenault on March 24, 2010

Forbes just posted 10 essentials of a good business case. If you are starting a new business, expanding or planning for succession, here are the 10 points to think about they recommend. Remember – anticipate the questions people will ask and have the response ready!

1.  Definition of the problem.

2.  Solutions and benefits.

3.  Industry and market size.

4. Explanation of the business model.

5. Competition and sustainable advantage.

6. Marketing and sales strategy.

7. Executive team.

8. Funding requirements.

9. Financial forecast.

10. Exit strategy.

Challenging times also equal opportunity!  Keep your eyes on the future!


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