For years there has been a market opportunity for getaways of 2 to 4 days for busy people who can’t commit the time to a major vacation. According to a recent review in the Sydney Herald, it appears this trend is continuing and is supported by major travel trade players and smaller companies, all taking advantage of this new market!
What are you doing to strategically capture this growing market? Do you have a solution – an invitation for people who want an enticing experience to get away? If not, think about how you can collaborate to compete and start crafting an exciting memorable weekend. Here’s a few ideas reported that caught my attention.
- Intrepid Traveller is investing in a new product line for 2 to 5 day getaway experiences “Urban adventure tours”
- Luxury operator Abercrombie and Kent are targeting mini trips with two elements ‘luxury experience and relaxation’
- “Paddle and Pamper” what a great title! An Aussie kayak adventure that comes complete with a ‘ripple massage’
These are great ideas that we can use to kick start some niche thinking and product innovation!
