Securing the right types of employees for a business is an ongoing need for companies, particularly companies that employ youth who work various jobs as stepping stones to their career. In a tight labour market where money is only part of the reason why people choose one place of employ over another you much focus on communicating the ‘ideal employee’ as as much as you do your ‘ideal guest’.
Wildplay Element Park in British Columbia has released a VIMEO video, using the voices of their staff, to explain what the various staff positions are in their company and to provide prospective employees a sense of what it is like to work there. Take a peak and then see if this represents an opportunity for your business. Because, in case you haven’t noticed the ‘classified ads’ for employment are not the place most people go to find a job these days! Link a video like this to your website where you post employment opportunities or link to online employment searches and voila – your voice/company image and invitation is extended. Note, this video is a ‘conversation’ about what is it like to work there – not the sales pitch to apply. Subtle difference to be aware of.
