It’s here and its online! The 2nd version of the experiences toolkit is now available for industry and it’s FREE! I was fortunate enough to receive an ‘advanced copy’ and there is excellent info there for anyone in the tourism industry and some terrific evolutions from their first toolkit. While the brand information is Nova Scotia specific, if you are in another province/country, there is plenty that can be extrapolated. If you are within the province – product to market to marketing tips and insights are just waiting for you!!
Congratulations Tourism Nova Scotia on continuing to raise the bar with product development and experiential travel.