If you are investing in social media and haven’t heard of Brian Solis – you should. In his article about the Number 1 Least asked question he provides these things for you to think about relative to your use of social media. At the “EDGE” we speak often about ‘thinking like your travellers’. Well I’m going to ask you to think like your traveller relative to THEIR use of social media. Can you answer these questions?
1. Why should I like you on Facebook?
2. Why should I follow you on Twitter
3. Why would I value the experience? What would I take away?
4. Why would I want to stay connected over time?
5. Why would I choose to engage your updates in my social stream over those of my real friends?
6. Why would I tell everyone I know to follow you?
7. Why would I share your content with my audience of peers?
8. Why would I decide to invest my time and express loyalty in your network and not mine?
9. Why should I care if you don’t care about my needs, experiences, or questions?
10. Why should I come back?