Did you know that we are living on a smarter planet? People today are smarter than people who lived before us! Nah, that’s not true, brilliance and intellect has been with mankind since the beginning, but what has changed are the tools, technologies and ways to share information.
In tourism, marketing is a huge part of our business, sharing the right information to the right audience, via the right distribution channels, with the right message, image, video and/or audio – to make a sale! For the longest time if you could master this you were in good shape. That’s no longer the case!
Enter the world of INTER! Today’s travellers are looking towards companies that can demonstrate they skills related to their
- INTER connections – how businesses link together to create a stream of opportunity that makes vacationing easy (e.g. weaving together itineraries connected by a theme focused on the visitors interest, or including FIT options within a travel package based on the connections company A has with B, and the list goes on)
- INTER relations – how are you connecting to, and relating to both your visitors (b2c) and your suppliers/partners/DMOs (b2b). Are you optimizing technology to create open and transparent ways to strengthen relationships, respond in real time and show the ‘human side’ of your business?
- INTER actions – how are you engaging your visitors? Engaging the senses to interact with people, places, and cultures is vital to differentiating your tourism product in today’s world. There are lots of kayak operators, hotels, restaurants with great chefs, festivals — but what types of interactions are you purposefully staging for your guests that are entertaining, educational, exclusive, exciting, escapist that differentiate you from the masses?
So if you haven’t stopped to think about you INTER – now’s a good time!