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Engagement – which do you agree with?

by Nancy Arsenault on April 26, 2012

When you think about engagement, which statement is best aligned with engaging tourism experiences:

1. “Engagement is defined by how a brand and consumer connect and interact within their networks of relevance.”  or

2. “Engagement is measured by takeaway value, sentiment or feelings, and resulting actions following the exchange.”

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It’s #2.  As Brian Solis, social media guru writes “It’s not just about the moment or competing for attention, it’s about the aftereffect.”.  We are in the memories business. Our job is to create value that cultivates a community of ‘fans’.

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