Looking to differentiate? Wanting to entice travellers to select your business over like-businesses (other B&B, attractions, hotels, tour operators)? You need to go beyond identifying your USP – unique selling proposition which tends to focus on the ‘stuff’ such as physical attributes, price point . You need to ensure current and prospective customers understand your UE.
What unforgettable experience do you offer? It is related to your product, or your business processes associated with your customer experience management processes? Tapping into the emotional connections with visitors is just as important as the providing the physical setting to enjoy and participate.
So if you don’t know the answer to the question, grab a pen and write down your USP and your UE then think about are your products, services, experiences, and promotional materials delivering? Yes – congratulations! No – time to rethink some aspects of your business.