It’s not often you have a day when accolades flow in from your work, but today was one of them. I have to admit, it feels great!
For the past five months, the Tourism Cafe has had the pleasure of working on a few very interesting projects with the Canadian Tourism Commission‘s Brand Experiences team, responsible for industry outreach. Lesley Anderson (Brand Experiences Manager) and I had the pleasure of co-developing and sharing some of the preliminary findings, plus presenting some partnered case study research in BC, Alberta, Ontario. Individually we also took some elements of our new findings to the Yukon, Newfoundland and a few other smaller venues. Today we received notice that our two workshops at the Ontario Tourism Summit were the highest rated sessions at the summit. The topics: Making the Shift to Experiential Travel Product Development and Making the Shift to Marketing Experiential Travel.
It’s great to be appreciated for you work – BUT – none of this would have been possible without the honest insights from so many industry colleagues who participated in the research, and a great research team. Together, so many within industry and the CTC were willing to share their experience and expertise to help other grow, learn based on our collection experience, and strengthen our collective ability to help advance Canada’s tourism industry.
To everyone we have connected with on our research projects in the past five months – THANK YOU.
If you’d like to take a peak at a couple of presentations – the links are posted on the “What’s New” section of Tourism Cafe website. And if you are interested in any of the emerging case studies – five of the 12 case studies on Signature Experience Collection members are posted on the CTC website in French and English. This includes:
- Great Divide Nature Interpretation, AB
- Heritage Park Historical Village, AB
- Great Spirit Circle Trail, ON
- Inniskillin, ON
- Edible Canada, BC