I’ve had a few notices come to my Linkedin box lately from organizations seeking a HERITAGE PRESENTATION SPECIALIST. A decade ago I wouldn’t have batted an eye – but today, it causes me to stop and reflect.
Times have changed. Do we want to ‘present’ to our visitors our culture, history or heritage? Or do we want to engage them, tap the senses, ignite their curiosity? The increased attention to the emerging field of customer experience management, akak visitor experience management in tourism, requires we stop and think about the meaning of words. The impact they have on perceptions, and infact how we look at the contributions of our staff.
Visitor Engagement Specialist would be so much better!