Photocopiers and Identify Theft

May 29, 2010

Yes, stepping out of the realm of our traditional Tourism Cafe posts to encourage you to watch this CBS video on identity theft related to photocopiers.  If you own or use a photocopier and it was purchased since 2002, it has a data memory. Worth a listen, and then check your own equipment – owned [...]

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Travel IQ

May 28, 2010

Experiential travel is about engaging travellers in a series of memorable travel activities, revealed over time, that are inherently personal, engage the senses and make connections on an emotional, physical, spiritual or intellectual level. Well that can be done as well online when you are cyber travelling.
This morning I took the TravelPod IQ Challenge – what fun. [...]

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Pricing for Value

May 27, 2010

Tourism operators and organizations that attend training by Todd, Celes and I will here us talk often about value pricing with experiences. Know ideal guest, what is important, meaningful and relevant to them, then set your prices accordingly. This is not a one-shoe fits all approach, but like customized to each ‘audience cluster’.
Dr. Rafi Mohammed, [...]

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Millennial employees and the tourism industry.

May 20, 2010

Tourism is a dynamic industry that often employee youth and young adults in front-line and management training positions – it’s a natural!  If we do it well, we retain them and our industry flourishes with quality and talent of new tourism professionals.  Yet, each major demographic cohort is a little different.  Books such a Rocking [...]

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Experiential Breaks = Opportunity

May 19, 2010

For years there has been a market opportunity for getaways of 2 to 4 days for busy people who can’t commit the time to a major vacation. According to a recent review in the Sydney Herald, it appears this trend is continuing and is supported by major travel trade players and smaller companies, all taking [...]

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Stratford Tourism produces map for giggly school girls

May 15, 2010

For years, Justin Bieber sat outside the Avon Theatre of Stratford with his guitar and busked for change from Stratford Festival attendees.  Today, Bieber is well known around the world as a teen pop star.
Stratford Tourism has been quick to provide the inside scoop on Bieber for families visiting Stratford.  Now visitors to Stratford can see [...]

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Are you an 18-second Manager?

May 15, 2010

As a quick follow-up to my earlier blog “Listening – A great market research tool’  I just came across a very interesting audio clip on ‘the importance of listening’ by Tom Peters, one of the most  renown management professors in the world and author of 14 books including: the blockbuster Pursuit of Excellence (1982),  The [...]

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8 Signs of Lousy Leadership: Look in the mirror, how are you doing?

May 13, 2010

Mike Myatt just posted an article titled 8 traits of Ineffective Leaders that caught my eye. I am sure everyone can identify a lousy leader in their life  be it their boss, their politician, or a well-intended volunteer on a committee.  Mike details the 8 signs which are:
1. Poor character
2.  Little or no track record
3. [...]

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Listening – A Great Market Research Tool

May 12, 2010

Last week I was invited to return to my former place of employment at Royal Roads University to speak to a dynamic group of undergraduate students in the BA in International Hotel Management program about the Customer Experience. They are just about to embark on their 12-week internship program to practice in industry what they [...]

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68% is a lot!

May 8, 2010

Dan Kennedy, co-author of “Insiders Circle” a place for entrepreneurs seeking fast dramatic growth conducted a study and reported that  “68% is Yours to Keep” which highlights that 68% of clients leave a business because they feel unappreciated, unimportant, or taken for granted!  WOW … imagine if 68% returned how happy your business would be [...]

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