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WHY is more powerful that WHAT – check this out.

December 6, 2015

For over a decade we have heard different people speak about the WHY of travel as the heart of understanding and designing memorable travel experiences. Why people choose to travel, why certain offers are more appealing based on their attitudes, motivations and values. But so often we stay focused on the WHAT … a tour, […]

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Are you disrupting or being disrupted?

December 4, 2015

Morgan Black wrote “2015 was a year of disruption. In 2015 the world’s largest taxi company owns no taxis (Uber), the largest accommodation provider owns no real estate (Airbnb), the most popular media owner creates no content (Facebook), the largest telecom operator owns no telecom infrastructure (Skype and WeChat), the world’s largest software vendors don’t write […]

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Lest We Forget

November 11, 2015

Today we stop and remember all those who fought for our country and those those who are serving in our Canadian Armed forces at home and abroad. It is a time to give thanks for the wonderful country we live in, the safety of our nation, our homes, our family and friends. It is a […]

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BC’s new funding model for visitor services

September 23, 2015

The world of visitor servicing has changed dramatically in the past decade as organizations strive to understand the mix of traditional face-to-face Visitor Information Centres and rack card stations  – all of which come with high operating costs and often staffing challenges.  The flip side is going full digital, and while you can measure metrics […]

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New Case Study: Jasper Motorcycle Tours

July 14, 2015

Take five and enjoy reading this new case study published by Travel Alberta on Jasper Motorcycle Tours. A Canadian Signature Experience, this company has exploded onto the Jasper scene enchanting guests with a unique, highly personalized and engaging side car tour on a Harley Davidson. Dressed in chaps, full biker gear and feeling the breeze as you […]

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Happy Canada Day!

July 1, 2015
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Tourism Week in Canada

June 2, 2015

Each year Canada celebrates the tourism industry, which we are proud to be part of as tourism: In Canada, tourism activity generated nearly $88.5 billion in revenues and Canada’s tourism sector accounted for $34.4 billion in Gross Domestic Product in 2014. The sector employed more than 627,000 people in over 170,000 businesses. While Canada’s tourism arrivals are […]

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Big & Bold With Your Testimonials!

May 6, 2015

A big shout out to All Seasons B&B in Twillingate, Newfoundland who have put the visitor front and centre on their homepage for their B&B! TripAdvisor and ‘real people’ testimonials from their guest book.  As I was browsing their website I was fixated on the home page and reading about the company then clicking over to […]

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Igniting Experiential Tourism for Communities

April 23, 2015

I was very pleased to welcome 19 excited tourism peeps to Ignite Haliburton hosted at our Algonquin Park home, Northern Edge Algonquin in the ‘Explorer’s Edge’ region of Ontario April 13-19, 2015. Ignite Haliburton is a new type of project to address current needs to innovate and establish new tourism experiences from the grass roots for a community of […]

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Similarities and Challenges of AirBnB and Uber Taxi

April 7, 2015

From AirBnB to Uber taxi, the sharing economy is growing. A recent article by the Associated Press raises the debate once again. What is interesting is the common opportunities/risks they share. For travellers, it: Creates new, convenient and access to rooms and rides May be more affordable – but not always. I know a student who is renting […]

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