Great news!

December 2, 2011

Kristy Sheppard, the Director of Tourism in Nunatsiavut, Edge of the Wedge graduate, and recent  MA in Tourism Management graduate from  Royal Roads University has been accepted to present her graduating paper at the International Polar Tourism Research Network conference on April 12, in Nain Nunatsiavut!  Congratulations Kristy!  We love hearing success stories like this [...]

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A new Manitoba collaborative emerges

November 17, 2011

The Cutting Edge experiential travel training workshop is one of many small steps that are being taken by Travel Manitoba to help its tourism industry partners professionally engage and differentiate their tourism businesses, and their tourism product mix. The training session created opportunities for industry partners to see tourism and travel through a very current [...]

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Cutting Edge Experiential Travel Training in Winnipeg Manitoba for Jan 2012

November 14, 2011

Travel Manitoba is now accepting applications from Manitoba tourism based businesses for the Jan 16-19th. This new Cutting Edge program was designed from the successful Edge of the Wedge Experiential Travel Training offered by GMIST – and now in partnership with GMIST to extend the reach in Canada. Building on the core components, this provincial [...]

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Canada earns #1 Brand Rank Again!

November 11, 2011

Kudos and congratulations are extended to the Canadian Tourism Commission for securing first place, two years in a row in the Future Brand Index. “For the second year in a row, Canada has been named the No.1 most powerful country brand in the world by Future Brand a leading international brand and design consultancy.”  After [...]

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Google’s 5 Stages of Travel with Stats!

November 10, 2011

A post on GoogleThink Insights is worth reflecting on relative to what they are seeing with Internet behaviours and travellers.
1. Dreaming: 50% of people go online when starting to think about a trip
Implication:  How well do you know your ideal guest?  Do you know which online distribution channels they use to find you?  Sources [...]

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The Cutting Edge experiential travel training in Manitoba

October 30, 2011

From October 17 – 20, 2011 Travel Manitoba hosted its first ever experiential travel training initiative for the tourism industry at Elkhorn Resort and Riding Mountain National Park.
Staff from Travel Manitoba’s new Visitor Experiences product development team and over 24 members of the tourism industry participated in a GMIST-Travel Manitoba partnered four-day intensive training initiative dubbed “The Cutting [...]

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Experiential travel – new product and marketing initiatives

October 30, 2011

When a number of things begin happening concurrently, with alignment around a theme, it is worth taking note. It takes time for new concepts and new ways of doing business to gain traction. A recent article about experiential travel in the Finger Lakes Times business section, featured The Inns of Aurora and E.B. Morgan House [...]

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New CTC Experiences Toolkit Available!

October 27, 2011

It’s here in English and French!  A completely updated Experiences Toolkit (Volume 2) released just as the second wave of Signature Experiences  that qualified to be in the Canadian Tourism Collection are announced.
It was a delight to be the lead author on this new toolkit for industry and work  in partnership with Lesley Anderson and [...]

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What do an Escape Artist, Ukrainian Baba’s and Fire Prevention have in Common?

October 24, 2011

These are all experiential travel opportunities included in the recent Cutting Edge Experiential Travel training offered in Onanole Manitoba. Welcoming 31 folks from the tourism industry, community and economic development organization and destination marketers we embarked on a 3.5 day journey to explore the potential for experiential travel in rural Manitoba. This is a tourism [...]

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CTC Announces new Signature Experiences for their Collection

October 18, 2011

Sixty seven new companies were added to the new CTC Signature Experiences Collection today, bringing the total to 115.
President and CEO Michelle McKenzie stated “The power of the program is that it will inspire Canadians to create, develop, and enhance tourism products to become truly experiential and competitive—connecting international travellers to Canada in unique ways. [...]

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